GOOGLE BUSINESS PROFILE
AI that replies to Google reviews
We define the tone, what can go live, and what needs human approval. Complaints, legal mentions, and refunds go to the queue.
Tailored flow + approval when it matters
Not every comment should be answered automatically. We define with you which cases the AI publishes on its own and which go to the approval queue — complaints, sensitive mentions, refund requests, and so on.
- Workshop on reply logic with the company team
- Clear rules: auto-reply vs. approval
- Brand-aligned tone of voice
- History and screenshots of what was published
What needs approval?
Negative, legal, or off-pattern comments go to approval. You review the AI suggestion and release it with one click.
How approval works
The AI drafts the reply; the owner receives the draft, edits if needed, and approves. Only then is the comment published on the profile.
Real examples (Therme Gás)
Published automatic reply and human approval flow, client Therme Gás.
Investment
Setup + transparent usage by reply volume.
Google Business Profile AI
+ token usage
Reply-logic setup, approval rules, and profile integration.
- Reply logic designed with the company
- Configurable approval flow
- Replies on Google Business Profile
- Estimated usage: ~R$ 100 / 10.000 reviews replied (proposal premise)
- Follow-up and exceptions in the approval flow
- Any recurring cost beyond tokens, if any, goes into the proposal
Want to automate replies on your profile?
Tell us the review volume and we design the logic together.