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GOOGLE BUSINESS PROFILE

AI that replies to Google Business Profile comments

We design the reply logic with your company: tone, what can go live automatically, and what needs human approval before publishing.

Custom flow + approval when it matters

Not every comment should be answered automatically. We define with you which cases the AI publishes on its own and which enter the approval queue, complaints, sensitive mentions, refund requests, and more.

  • Workshop to design reply logic with your team
  • Clear rules: auto-reply vs. approval
  • Brand-aligned tone of voice
  • History and screenshots of what was published

What needs approval?

Negative, legal, or out-of-policy comments go to approval. You review the AI draft and release it with one click.

How approval works

The AI drafts the reply; the owner gets the draft, edits if needed, and approves. Only then is it published on the profile.

Real examples (Therme Gás)

Auto-published reply and human approval flow: Therme Gás client.

WhatsApp notification Therme Gás: 5-star review answered automatically
5 stars, reply published automatically
WhatsApp notification Therme Gás: 1-star review awaiting Approve, Reject or Edit
1 star, awaiting Approve / Reject / Edit

Investment

Setup plus transparent usage by reply volume.

Offer

Google Business Profile AI

R$ 1,500in 2x

+ token usage

Reply logic setup, approval rules, and profile integration.

  • Reply logic designed with your company
  • Configurable approval flow
  • Replies on Google Business Profile
  • Usage: ~R$ 100 / 10,000 comments replied
Talk to a specialist

Want to automate your profile replies?

Tell us your review volume and we’ll design the logic together.